Forty years building companies at the edge of food, finance and technology.

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Gary Thorneycroft is the Founder and CEO of Vita Hydrokultur Group, a UK-and-Sweden-based platform integrating plant biotechnology, vertical farming, and extraction and purification for commercial production. A Chartered Accountant since 1987, he has spent close to four decades in finance leadership across high-growth ventures in food technology, fintech, AIM-listed property and renewable energy.

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He is best known in the vertical farming sector as the Co-Founder and former CFO of Jones Food Company, which he joined in 2017 to lead a £4.9M EIS fundraise with Guinness Asset Management. Two years later, he engineered Ocado’s £17M investment for a 70% stake — the defining institutional entry into European vertical farming and the moment that established the category’s commercial credibility.

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Vita Hydrokultur, founded in 2020, extends that thesis at platform scale. The group brings together a shovel-ready R&D facility in Norwich and a commercial growing facility in Sweden, with SEIS and EIS Advance Assurance secured, an operating team in place, and third-party-validated investor materials including a seven-year financial plan.